Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big...
AbstractNot available.
View ArticleCustomer-Centric Marketing Strategies: Tools for Building Organizational...
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View ArticleEthnocentrism and country of origin effects among immigrant consumers
AbstractPurpose - To examine how Country of Origin and Consumer Ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries.Design/methodology/approach - After a...
View ArticleConsumers’ Value Perceptions of E-customization – A Model Incorporating...
AbstractPurpose - Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of...
View ArticleA Multi-Method Investigation of Consumer Response to Marketing Activities...
AbstractPurpose - This research investigates how individuals’ perceptions and reallocation of resources due to a life transition uniquely affect their responses to marketing activities....
View Article"Rise of the Middle of the Pyramid in Africa": theoretical and practical...
AbstractPurpose - The main purpose of this paper is to investigate the factors that influence the growing African middle class (middle of pyramid-MOP)consumers’ purchase decision making...
View ArticleThe Impact of Compensation on Information Ownership and Privacy Control
AbstractPurpose - The question over who "owns" and controls consumer data on the Internet is emerging as an important issue as individuals increasingly share more of their personal information with...
View ArticleHow Important Are Different Socially Responsible Marketing Practices? An...
AbstractPurpose - The purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by...
View ArticleEthnocentrism and country of origin effects among immigrant consumers
AbstractPurpose– The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries....
View ArticleConsumers' value perceptions of e-customization – a model incorporating...
AbstractPurpose– Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of...
View ArticleA multi-method investigation of consumer response to marketing activities...
AbstractPurpose– This research aims to investigate how individuals' perceptions and reallocation of resources due to a life transition uniquely affect their responses to marketing activities....
View Article“Rise of the middle of the pyramid in Africa”: theoretical and practical...
AbstractPurpose– The main purpose of this paper is to investigate the factors that influence the growing African middle class (middle of pyramid; MOP) consumers' purchase decision making....
View ArticleThe impact of compensation on information ownership and privacy control
AbstractPurpose– The question over who “owns” and controls consumer data on the internet is emerging as an important issue as individuals increasingly share more of their personal information with...
View ArticleHow important are different socially responsible marketing practices? An...
AbstractPurpose– The purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by...
View ArticleExecutive summary of The importance and formalization of service quality...
AbstractNot available.
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